Case Study:
Search Engine Optimization
Tourism Beach
Client Profile
Client operates one of the oldest and largest fishing boat fleets on Beach.
Project
Get their website to show up high on key search terms for organic searches and local search listings.
The initial project was stymied by bad website design so the project was expanded to include rebuilding the site in a search-engine friendly manner.
Along the way we helped the client regain control over their domain registrations and improved the look of the site and its navigation.
Results
Within days, their website was showing up high on local searches and within weeks, on organic searches.
The website is now ranked #1 for 8 key search terms and is on page one for Google for 12 more terms.
Traffic to the site is now averaging more than 120 visitors per day with over half finding the site through searches for such terms as “deep sea fishing ”, “fishing charters in Florida” and “charter boat Tampa Florida”.
| Search Term | Engine | 5/9/2009 | 5/3/2009 | 4/28/2009 | 4/6/2009 |
| activities | 1 | 1 | 1 | 1 | |
| charter fishing | 1 | 1 | 1 | 4 | |
| deep sea fishing | 1 | 1 | 1 | 16 | |
| fishing boat | 1 | 1 | 1 | Unranked | |
| fishing charter | 1 | 2 | 2 | Unranked | |
| fishing charters | 1 | 1 | 1 | Unranked | |
| fishing | 1 | 1 | 1 | Unranked | |
| fishing trip | 1 | 1 | 1 | Unranked | |
| party boat | 2 | 6 | Unranked | Unranked | |
| party boats | 2 | 4 | 4 | Unranked | |
| deep sea fishing Tampa | 5 | 8 | 8 | Unranked | |
| fishing trips | 6 | 16 | 17 | Unranked | |
| fishing boat Tampa Bay | 7 | 22 | Unranked | Unranked | |
| fishing trip Tampa | 7 | 6 | 6 | Unranked | |
| charter boat | 8 | 8 | 8 | 1 | |
| deep sea fishing Tampa Bay | 8 | 20 | Unranked | Unranked | |
| fishing boat Tampa | 9 | 21 | Unranked | Unranked | |
| party boats Tampa | 9 | 20 | Unranked | Unranked | |
| party boat Tampa Bay | 10 | 10 | Unranked | Unranked | |
| party boats Tampa Bay | 10 | 10 | Unranked | Unranked | |
| party boat Tampa | 11 | 15 | Unranked | Unranked |
What the client has to say
I am the owner/operator of a small, tourism-based business, serving the Tampa Bay area for over 40 years. Like many other business owners who rely on website traffic, I have recently become more aware of the importance of Search Engine Optimization (SEO).
We first agreed upon a basic SEO update on my business' website, and the initial results were nothing short of amazing: My site suddenly jumped to the top of a number of search engine rankings where it had previously been hard to find, while also dominating some search results where it had been completely absent!
I am still awestruck with the look of my website. I cannot believe I waited even a month to have him redesign it. I cannot find a nicer looking website from any fishing company.
I would highly recommend their services to any business in need of any level of Internet marketing or consulting.
Sincerely,
Eric D. Spaulding
Marine Enterprises, Inc.
DBA Queen Fleet Deep Sea Fishing
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