Case Study: Search Engine Optimization
Construction Industry Tampa

Client Profile

Client is a large contractor in a construction trade, dealing mainly in high-end projects. At the time the project was begun, client was experiencing a slump in leads attributed to a worsening economic climate.

Project

“Long Tail” Search Engine Optimization to get high Google rankings for a wide variety of terms, to drive visitors to the site. Research isolated a total of 277 target terms in six different areas.

Results

Out of the 277 targeted terms, by end of project, 247 (89.2%) were on page one of a Google Search – 231 of them (83.3%) on the top half of the page (ranks 1-5). Leads had increased and the company had highest ever sales.

Rankings continued to improve after completion of the project and seven months after start of the project, Client’s website was on page for more than 95% of targeted search terms.

Traffic to the website continued to increase as well reaching 250% of the initial volume ten months after start of project and five months after it was completed.

Month Page Views Pages / Visitor Unique Visitors From Searches Direct/ Bookmark Other Monthly Uniques New Visitors
June, 2008 4,222 3.94 1,072 855 110 107 995 989
July, 2008 4,340 3.74 1,160 897 115 148 1,068 1,059
August, 2008 3,896 3.51 1,109 847 140 122 1,028 1,016
September, 2008 4,185 3.78 1,106 934 68 104 1,049 1,045
October, 2008 4,275 3.92 1,091 917 44 130 1,053 1,048
November, 2008 5,864 5.12 1,146 932 65 149 1,079 1,072
December, 2008 5,589 4.20 1,331 1,080 86 165 1,236 1,225
January, 2009 9,121 4.86 1,878 1,522 156 200 1,717 1,705
February, 2009 9,669 4.46 2,169 1,808 158 203 2,025 2,007
March, 2009 10,391 4.10 2,533 2,093 192 248 2,384 2,364

What the client has to say

“Fast Forward Marketing has helped me to grow my construction business some 25% a year in a sliding economy. My profits have increased at an even higher rate, while I have seen my competitors go under, and several of my suppliers just disappear.”
Suzanne Prieur, Marketing Director
Through the Woods, Fine Wood Floors, Inc.