Internet Marketing

Search Engine Optimization: Getting High Search Engine Rankings
Pay-Per-Click: Appear in Searches Instantly
Local Listings: The Real Online Yellow Pages
Email Marketing: Stay in Touch With Prospects and Customers
Other Ways To Market Online: The Scene is Constantly Changing

For over 30 years, we had done business the old fashioned way. After watching most of our local business go away and shrinking revenue, we realized we needed to change with the times and explore internet marketing. Fast Forward Marketing has completely changed us as a company and made us an world wide presence. Our business has doubled and working with Rich could not be easier." -Billy Ashby, A&A Printing

Every year, companies from small home-based businesses to the largest Fortune 500 multi-national corporations are shifting more and more of their marketing budgets to Internet marketing.

The simple reason is this: more and more, that is where prospective customers are looking.

What was a “Gold Rush” in 1997 – more of a hope than a reality – is now a mature marketplace where companies that know what they are doing can find prospective customers, provide them the information they are looking for, and get them to connect up – by phone, with newsletter signups, contact forms, online stores, etc.

Yes, you can get rich online.

At Fast Forward, we’re experts at and can help you with all aspects of Internet Marketing.

Organic SEO (Search Engine Optimization)

The organic SEO listings are free and are the result of Google’s analysis that first, your site is on the subject of what is being searched for. How important Google’s algorithms rate a page then determine how high up in the rankings your page shows up.

High search engine rankings for key search terms means traffic to your website.

We have sophisticated tools for researching this kind of thing so we can a) find out what the most important terms are; b) optimize your site for them; c) determine when click ads would be useful and how much to bid for them; and d) work out the most effective wordings and get them to display in the results. read more

Read case histories of actual clients SEO results.

Pay Per Click (Sponsored Search Listings)

With “pay per click” or “cost per click” ads, your ad starts showing up in searches within 15 minutes. You pay a certain amount, which you determine, each time someone clicks on your ad that takes them to your website.
Many effective Internet marketing strategies use a combination of pay-per-click and natural SEO. The same information is needed to effectively market both ways – starting with research. And while organic rankings are free, it takes a while to achieve high rankings. read more

Local Listings

Local Listings are another important method of Internet Marketing for many companies. These are listings on Google and Yahoo, their version of an on-line Yellow Pages for companies offering goods or services which people will be looking for locally (as opposed to the types of things where people don’t care where you are). They have to be specifically signed up for and properly categorized.

If you are selling goods or services locally, you are seriously missing the boat if you aren’t in the local listings.

Google and Yahoo’s basic local listings are free. They and other companies also have paid listings but you don’t usually need them.

We routinely help companies with their local listings as part of an overall Internet Marketing program.

Email Marketing

Email marketing is amongst the most effective methods of advertising – if it is done right. There is a great deal of know-how to doing it right, but at Fast Forward we have the experience and know-how to design, send, and maintain lists for email broadcasting, for lists from a few hundred to tens of thousands.

People hate spam, but they want to receive email broadcasts of interest to them. The solution is first of all to compile your own email lists, from past customers, past prospects, and from online offers and newsletters.

Some organizations and publications will legitimately send out emails on your behalf to their members or subscribers. These are often as expensive as sending out US mail pieces, but they can be enormously effective if the list is very targeted and the marketing piece well designed. read more

Other Methods of Internet Marketing

Other forms of Internet Marketing include banner ads (including blog ads) directory listings, articles and other publicity, and social networking such as Facebook and Twitter. Any and all of these can be wildly effective, but they can be expensive or very labor intensive.
What works best varies depending on the nature of your business, your prospective customers and competition.

The main point is if you do not have effective Internet Marketing going on, you can pretty much guarantee you are missing out on a huge amount of business – or you’re wasting a chunk of your marketing budget on less effective methods.

Every year Yellow Pages books, newspapers and other traditional media raise their prices and deliver less effective advertising results. They may not disappear – but they are losing importance almost day by day. Don’t sink with them. Call us if you think Internet Marketing could hold potential for you.

FastF will provide a free evaluation of your website, and how we can help you. Click to request an evaluation.